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Best iGaming Licences for Startups in 2026

  • Writer: Nurlan Mamedov
    Nurlan Mamedov
  • 2 days ago
  • 6 min read

A startup can have a great product, strong affiliates and a clear brand - and still fail at the first operational hurdle: getting banked, processed and paid while staying on the right side of regulators. Your licensing choice is not a badge. It is the operating model that will dictate your timelines, your compliance headcount, your PSP options, and how defensible your business is when counterparties start doing enhanced due diligence.

This is why founders ask for the “fastest licence” and then discover that speed without credibility is expensive. The real question is which of the best iGaming licence options for startups matches your market plan, risk appetite and capital runway.

Start with your route-to-market, not the jurisdiction

Before comparing jurisdictions, lock down three decisions. First: where are your customers and what will you geo-block? Serving the UK is a different business from serving parts of LATAM or Asia. Second: what products are you launching - sportsbook, casino, live casino, RNG, bingo, lotteries, or a mix? Third: do you need B2C (operator) licensing, B2B (supplier) licensing, or both? Many rejections happen because the legal structure, contracts and platform arrangements do not match the licence category.

From there, most startups end up in one of two tracks.

Track A is “credible, bankable, regulator-grade” - you accept heavier compliance and higher build cost in exchange for long-term stability and better counterparties.

Track B is “commercially fast” - you prioritise speed to market via a lighter regime or an interim solution, while planning the upgrade path to a stronger licence.

Both can be valid, but the upgrade path must be designed from day one. Regulators and banks look at history, not just intent.

What regulators and banks will test in your application

Even in jurisdictions that market themselves as startup-friendly, the regulator will expect you to evidence control. That means beneficial ownership transparency, source of funds, and governance that is more than a nominee director and a shared inbox.

You should plan for an AML and safer gambling framework that is operationally realistic. Policies written for a plc will not pass if you cannot implement them. Equally, a two-page “policy” will not survive a compliance review from a serious PSP.

Finally, expect focus on your platform and suppliers. Games, RNG certification, hosting, payment flows, KYC tooling, affiliate oversight and outsourcing controls need to be documented and contracted. Many startups underestimate how much of licensing is vendor management.

Comparing the best iGaming licence options for startups

There is no universal “best” licence. There are options that are best for a specific go-live plan.

Malta (MGA): the EU credibility play

If your target is an EU-facing brand that needs institutional counterparties, Malta is often the benchmark. The MGA is respected, and the market understands its expectations. For a startup that wants longevity, this is attractive.

The trade-off is execution. You will need a properly structured entity, competent key persons, audited-style financial planning, and a real compliance build. The regulator will scrutinise your business model and your operational readiness, not just your documents.

MGA can be a strong choice when you have funding, a clear product roadmap, and you need higher-quality banking and processing conversations. It is usually less forgiving for “test and learn” operations.

Isle of Man: high-trust, high-control

The Isle of Man tends to suit operators who want a mature, well-regarded regime and are prepared to run a controlled operation with substance. It is often viewed positively by sophisticated counterparties.

The trade-off is similar to Malta in that you are building a proper regulated business. That means governance, key persons, and demonstrable operational capability. For startups with thin teams, this can feel heavy, but it can also prevent painful rewrites later.

Choose Isle of Man if you care about long-term reputation and can support the compliance workload without cutting corners.

Gibraltar: strong reputation, selective fit

Gibraltar remains a credible jurisdiction, but it is not a “licence factory”. It tends to work best for established teams, clear funding and models that fit the regulator’s comfort zone.

For startups, the main point is realism. If you are early-stage with limited operational history, you should treat Gibraltar as an option only if you can evidence strong leadership, capital, and a well-structured operation from the start.

Curaçao: faster entry, but know what you are buying

Curaçao has long been marketed as a fast route to market. For some business models, it can still be an interim step.

The risk is not theoretical. Counterparties will assess your licence quality, and you may face tougher KYC expectations, higher rolling reserves, or outright refusals from banks and PSPs depending on your flows and target markets. If your plan relies on mainstream card acquiring quickly, you must validate the payments strategy early, not after launch.

Curaçao can be workable when you have a clear customer acquisition channel, can operate with alternative payment setups, and have a defined plan to migrate to a higher-trust jurisdiction once revenue and operational controls are established.

Anjouan: speed, but a narrower set of use cases

Anjouan is often considered by founders who want a licence quickly and at lower cost. It may suit certain offshore-facing models.

The trade-off is the same question of counterparties and future scalability. A fast licence is not the same as bankability. If you are aiming for regulated European payment rails, or you want to attract institutional investors, you need to assess whether this jurisdiction supports your end goal.

Use Anjouan only if you understand the acceptance constraints and you have a payments and compliance strategy that does not rely on assumptions.

Estonia and other EU regimes: sometimes a mismatch

Founders often ask about “an EU licence” as if it is one category. It is not. Some EU member states are not set up for B2C iGaming licensing for non-local operators, and others are structured around domestic markets with strict player protection rules.

For startups, the issue is not only regulatory. It is commercial. If the licence does not grant meaningful market access, you are paying for complexity without revenue.

There are cases where an EU establishment helps with credibility and operations, but for iGaming you should validate that the jurisdiction’s licensing framework actually matches your product and target markets.

The hidden decision: B2C licence vs white label vs acquisition

Most startups focus on jurisdictions, but the faster lever is the operating route.

A full B2C licence gives control and long-term value, but it is slower and you carry full compliance responsibility.

A white-label arrangement can reduce time-to-market, but you must negotiate control over payments, player data, marketing and decision rights. You also inherit dependency risk: if the master licensee has issues, your brand is exposed.

Acquiring a ready-made licenced or licensable vehicle can compress timelines if it is genuinely clean - meaning corporate history is clear, KYC files are complete, contracts are transferable, and there are no hidden liabilities. Done properly, this is a legitimate strategy. Done carelessly, it becomes a post-acquisition remediation project.

This is exactly where execution quality matters more than jurisdiction marketing.

How to choose the right option in 30 minutes

A practical way to decide among the best iGaming licence options for startups is to pressure-test four points.

First, payments. List the payment methods you need in the first 90 days and confirm whether your likely PSPs accept your intended licence and target geographies. If your revenue model depends on cards, treat acquiring as a gating item.

Second, time-to-market versus credibility. If you need to launch in weeks, you are likely choosing an interim route. If you need to build a brand that can survive due diligence from banks, investors and enterprise partners, you need a higher-trust regime.

Third, compliance capacity. Be honest about whether you can run KYC, AML monitoring, safer gambling controls, complaints handling, and incident management from day one. If not, either budget for it or choose an operating model that gives you support.

Fourth, scalability. If you plan to migrate from an interim licence to a stronger one, design the corporate structure, contracts, and data flows so you can move without breaking your platform or re-papering every supplier.

Common startup mistakes that delay licensing

The fastest way to lose months is to treat licensing as document production instead of operational build.

One issue is unclear ownership and funding. If the regulator cannot quickly understand who controls the company and where the money came from, the process slows or stops.

Another is weak key person coverage. Regulators expect competent leadership in compliance, operations and technology. If you try to “borrow” credibility through superficial appointments, it will show.

A third is platform and supplier confusion. If your contracts do not reflect reality - who is the operator of record, who holds player funds, who processes payments, who controls game configuration - you will spend cycles rewriting.

Finally, startups underestimate ongoing obligations. Licensing is not a one-off hurdle. Reporting, audits, policy updates, staff training and vendor oversight must be budgeted as recurring costs.

Where NUR Legal fits

If you want a single execution partner for jurisdiction selection, licensing strategy, AML and compliance framework build, documentation, and end-to-end regulator-facing delivery - including faster go-live options via ready-made operating vehicles - NUR Legal structures and runs licensing projects for iGaming founders who need speed without gambling with compliance.

A closing thought

Pick the licence that your bank, your PSP, and your future investor will accept after they have read your policies, reviewed your ownership trail, and tested your operational controls. The “best” option is the one that still works when due diligence gets serious.

 
 
 

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